Founded by philosopher, artist and visionary Hugo Ball in 1916 at Cabaret Voltaire in Zurich, the seminal art/anti-art movement known as Dada, by 1922 had as its major European hubs Zurich, Paris, Barcelona, Hanover and Berlin - yet curiously no London form. London Dada via 691, pioneering the online art gallery genre in 2005, is establishing the historically missing link in Dada by re-sparking the spirit of 1916, invoking long-repressed political, social and moral perception, invention and protest within British contemporary art.

Dada, cutting-edge scourge of the establishment and catalyst for the astonishing sea change in art during the early to mid 20th C., is re-surfacing through its missing London expression - a 21st century antidote for the hi-jacking, side-tracking and stifling of art into a closed shop run by a network of elitists who use money as the primary means of controlling the art market and turning large personal profits. This exclusive old boys' network has rendered UK contemporary art virtually sterile; reducing the big galleries to little more than mass purveyors of the tawdry, the pointlessly shocking or the banal, selectively promoting - through those eternal guarantors of hype the fawning jobsworths of the UK arts review media - a hand-picked harem of 'shock or bore' merchants.

As against .. "For us, art is not an end in itself, but is an opportunity for the true perception and criticism of the times we live in." - Hugo Ball, founder of DADA, 1916.

'True perception and criticism of our times' - subjects considered almost taboo in UK art today where rampant cronyism and politics within the most entrenched and divisive class system in the world have all but blocked innovation, creativity and free expression.

The London Dada vision outwith this sorry morass of conformist stagnation is to follow in the exemplary footsteps of Hugo Ball, by instigating an 'art spring' - a 21st C. enlightenment, infusing art with meaning and a fresh direction that eschews the anachronistic mediocrity of the worn-out cogs of contemporary art.
We're currently inviting development patrons to invest in the London Dada brand - people who feel passionately about the need for new zeitgeist art that critically engages and communicates rather than superficially entertains, baffles or nauseates; art that reconnects with social commentary, offering fresh perceptions, perspectives and thought-provoking narratives.

" When art changes the world will change " - "London Dada - art well off the establishment leash " - M.St.M

To view the large body of London Dada works by several artists, click on TAGS, ARCHIVES or visit our new website at http://londondada.co.uk/ where signed edition fine art prints of selected works are released for purchase.

"Dada is the revolt of the personality threatened on so many sides, a revolt against levelling, stupidity and destruction. It is the distress cry of creative people against banality" - Richard Huelsenbeck


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